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Watch Out For YAM!
Jordan Ayan coined a phrase the other day called “RAM” which made reference to Retail SPAM. I have another one to add to the list. “YAM”, standing for Yard SPAM. (Seems fitting for the holidays)...
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Do These Spam Emails Look Familiar?
If you take pride in your email marketing, you wouldn’t think your messages would contain elements found in some of the most Spam-tastic emails out there, right? Well, you might be surprised. To...
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Email Reputation: Think of it This Way
Like many of you who read this blog, I’ve received plenty of unsolicited marketing emails from vendors promoting “qualified sales leads” that are available for purchase. Typically, my reply sounds like...
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Good luck storming the C.A.S.L.
As you may recall, Canada passed its anti-spam law in December of 2010. As we approach the second anniversary of this action, the Governor in Council order required to put the law into effect has yet...
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Winter…I mean CASL is coming!
On Wednesday, December 4, 2013, Industry Canada published the final regulations1 for Canada’s Anti-Spam Legislation (CASL). At the same time, they announced July 1, 2014 as the date when CASL will take...
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Third Party Lists: Still a Bad Idea
Obtaining additional email addresses is often a challenge for marketers. Many times, their first thought is to rent an email list. It’s quick, easy, not very expensive, and they get a whole bunch of...
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Canadian Anti-Spam Law Expert Talks CASL
Interview with Shaun Brown, Canadian lawyer practicing at nNovation LLP and Canadian Anti-Spam Law (CASL) expert These are the opinions of the guest and not that of Harland Clarke Digital. This does...
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Protect Your Customers and Your Brand With DMARC
Trust is critical to digital marketing. Every time customers open your email or visit one of your web pages, they need to feel secure knowing that their personal information is not getting into the...
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